1 :1 Fashion Business Consultancy & Coaching

Growth Strategies for Jewellery & Accessories Brands

ABOUT ME

Hi, I’m Kirsty!

I’m a Fashion Business Consultant helping new & established brands deliver their brand vision and grow their business.

I’ve spent 15-years working with international fashion brands specialising in Jewellery, Accessories & Footwear Buying. My experiences have equipped me with industry insight and strategic expertise, which I now use to help other creatives & brands succeed.

About me
Michael Kors
The White Company
COS of H&M Group
whistles
farfetch farfetch.com
Text reading 'Fred Perry' in bold black and white
  • A woman wearing glasses and a polka dot headband, smiling and holding a mug, sitting at a kitchen counter with dried flowers in a vase in the background.

    "I'd recommend Kirsty to any jeweller who’s looking to level up and take the next steps in growing their business... Working with her has given me a renewed confidence and excitement about what the future holds and I can’t wait to get stuck in! "

    Founder, Elin Horgan

  • joanne hunt rockpool

    " I would thoroughly recommend working with Kirsty if you need support on identifying key areas for opportunity and improvement in your business!"

    Joanne Hunt
    Founder, Rockpool Jewellery

  • alex von widdern von w jewellery

    Kirsty worked incredibly hard to understand my needs and tailor her recommendations. Her knowledge of the business & experience in industry is invaluable…. I would definitely collaborate with her again on other aspects of my business and recommend her highly to other jewellers!

    Alexandra Von Widdern

    Founder, Von W Jewellery

  • elin horgan jewellery founder

    "Her years of experience in the jewellery industry was immediately apparent and I loved the fact that she took the time to really understand my business!"

    Founder, Elin Horgan

  • joanne hunt

    "I found Kirsty very easy to work with, very approachable and friendly....The documents provided were extremely thorough, useful and easy to understand and I refer to them on a regular basis as part of my planning and marketing strategy!"

    Joanne Hunt
    Founder, Rockpool Jewellery

Case studies

key focus areas

  • Line drawing of a clothing rack holding a shirt, a pair of pants, and a dress on hangers.

    Range PLANNING & ANALYSIS

  • Supply chain process diagram icon with person, cube, factory, and truck connected in a circle.

    COLLECTION & ASSORTMENT STRATEGY

  • Simple black line drawing of a clipboard on a white background.

    SALES ANALYSIS & Planning

  • STRATEGY & ACTION PLANS

    BRAND CONCEPT & MARKET POSITION

  • Simple line drawing of a person with medium-length hair, no facial features.

    customer profiling

  • Simple line drawing of a small storefront with an awning, window, and door.

    COMPETITOR ANALYSIS

  • LAPTOP

    LONG TERM & SEASONAL STRATEGY

  • Minimalist handbag line icon

    SAMPLING & PRODUCT DEVELOPMENT

  • Outline icon of a delivery truck

    PRODUCTION & SUPPLY CHAIN

  • HANDBAG

    SALES CHANNEL STRATEGY

  • Simple icon of a calendar with grid and rings

    CRITICAL PATH & ROADMAPS

  • Simple line drawing of a price tag with a pound symbol

    COSTING, PRICING & MARGIN

  • PRICE TAG

    PRICE ARCHITECTURE

  • Black outline of a five-pointed star on a white background.

    TREND REPORTING

  • Smiley face icon with black outline on white background.

    COACHING & MENTORING

The jewellers academy podcast 326: How to build a jewellery collection that sells

With Kirsty Pruce

How do you turn individual jewellery designs into a collection that actually sells? In this episode of the Jewellers Academy podcast, Elin Horgan talks to fashion business consultant Kirsty Pruce about range planning for jewellers. Discover how to create a cohesive collection, choose the right mix of products and price points, use your sales data to decide what to make next and know when it’s time to retire older designs. Plus, find out why every piece in your jewellery collection needs a job to do.

Listen to the episode here!^

FOLLOW ME.

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View fullsize As gold prices climb to new heights, many jewellers are asking how this will impact their business and what to do in this new climate. Although prices have eased slightly following the Diwali rush, a meaningful decline isn’t expected anytime so
View fullsize Let’s talk about range planning and options - there’s no need to have a huge range of products unless you’re a major high street player- it will just split sales, reduce your cash per option and increase management time. Selling mo
View fullsize Fresh design for your brand can be an exciting step, but to get the best results, you need a solid strategy foundation. Once you define your department and brand strategies, new design work can be guided to fully align with your vision and create a m
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View fullsize You can be the best in your category… and still be invisible without the right brand concept. A great product isn’t enough anymore. If your brand is weak, your sales will be too. The ones who win? They know how to stand out, speak clearl
View fullsize In a saturated market, not understanding the landscape in which you’re operating can be a major roadblock to progress… if you need help decoding the landscape and finding your niche, Comment or DM to find out how I can analyse your marke
View fullsize Thank you to Jo at @rockpooljewellery for my new Sandbanks Ring! It’s been a joy working with Rockpool this summer on a new Brand Concept and 2025 Strategy - This ring is lovely memento of the project & a perfect addition to the stack! If
View fullsize I’ve seen many strategies that look impressive on the surface, but lack the depth and detail needed for change to be enacted. Strategies that have grand designs, but no roadmap for how it’s supposed to happen. A good strategy needs a th
View fullsize I’ve never built the same strategy twice…Every brand is uniquely different and you deserve a strategy that honours your values and your vision. When we work together, I’ll approach your brand with the same care and dedication as
View fullsize Founder-run businesses are the lifeblood of the industry, but you don’t have to do it all alone! Having another set of eyes on an issue, an ear to listen and a shoulder to cry on from someone who understands and cares can make a huge differen
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